Verified track record

Antonio Muñoz

Data analyst, operations & AdTech — currently Founder & COO at Narratio

I turn strategy into repeatable execution. Ten years across advertising operations, HR consulting and market research taught me to read data before trusting a narrative — now I use that discipline to scale an API-first AI platform for content verification and traceability.

BOOK A MEETING → EMAIL LINKEDIN ↗ +34 648 403 411

Based in Barcelona, Spain Role: Founder & COO, Narratio Languages: ES native · EN C2 Field: Data, AdTech & AI verification

[01] PROFILE & NUMBERS

About

FOUNDER & COO · NARRATIO

Antonio is a data analyst focused on operations, with experience spanning AI, advertising, HR and market research — Grupo Mediaset, strategic HR consulting, and a Master's in Data Analytics & AI at ISDI (2025).

Today, as Founder and COO at Narratio, he turns business objectives into operating roadmaps, cross-functional squads, and the KPIs that keep a fast-moving product team honest.

"Rigorous data validation, anomaly detection, and root-cause analysis before proposing any action."

90%

data-quality lift from Mediaset's CDP migration

world stages for Narratio — MWC, ISE, BCN Deep Tech

English, sharpened a year at Gormanston College, IE

20+

AdTech & data platforms, from GAM to AWS and SQL

[02] CAREER TRACE

Experience

NOV 2024 — NOW · BARCELONA, SPAIN

Founder & Chief Operations Officer

NARRATIO — AI FOR DATA TRACEABILITY & VERIFICATION

Partners with the CEO on fundraising and strategy, turning Narratio's roadmap into OKRs and product KPIs — and led the go-to-market push across three continents.

FundraisingOKRs & RoadmapTrustScore Evidence GraphMWC · ISE · BCN Deep Tech

SEP 2021 — NOV 2024 · MADRID, SPAIN

Product Data Analyst — Traffic Ad Operations

GRUPO MEDIASET

Led the CDP migration that lifted first-party data quality by 90%, while building AEPD-compliant consent tooling and shipping AI-powered ad products.

CDP MigrationSQL SegmentsAEPD Compliance ContextuADSAWS · Python

FEB 2018 — AUG 2021 · MADRID, SPAIN

Strategic Junior Consultant

A2GESPEOPLE

Built HR databases and leadership programs that turned people data into measurable outcomes for senior teams across multiple companies.

HR DatabasesLeadership ProgramsPerformance Reviews

[03] RECOGNITION

Award

Most
Innovative
Startup

"Most Innovative Startup" — Compluemprende

Awarded by Compluemprende, Complutense University of Madrid, recognising Narratio's contribution to AI-driven verification, traceability and trust in digital content.

[04] ACADEMIC BACKGROUND

Education

OCT 2024 — JUN 2025

Master's in Data Analytics & AI

ISDI · Madrid, Spain

SEP 2017 — MAY 2022

CADE (Entrepreneurship & Business Administration) + Marketing

Universidad Antonio de Nebrija · Madrid, Spain

SEP — OCT 2024

Advanced Programmatic Buying & Selling

IAB Spain · Madrid, Spain

[05] MANIFEST

Tools & capabilities

AdTech

Google Ad ManagerGoogle Ads Google Tag ManagerFacebook Ads DV360The Trade Desk Oracle BlueKaiMicroStrategy PermutiveAmazon DSP

Data & analytics

SQLPythonAWS Power BITableauAdobe Analytics Advanced MS Office

Capabilities

Strategic thinkingOKR design Cross-functional leadershipAnomaly detection A/B testingInvestor storytelling